Ride-Hailing usage trends in Kenya

Ride-hailing usage in Kenya is growing, driven by smartphone penetration and convenience.

Key trends include the preference for boda-bodas for navigating traffic and a rise in cashless payments like M-Pesa.

While usage is highest among younger demographics and across various income levels, affordability remains a barrier for some.

Safety is a major concern, with a high percentage of users reporting that ride-hailing feels safer than other options.