The Real Reason Yvette Obura is No Longer Giving Away Clothes & Shoes

Kenyan fashionista and content creator Yvette Obura has announced a major change to her online presence, putting a stop to her popular clothes and shoes giveaways.

The update, shared via her Instagram story, came as a surprise to many of her followers.

Obura, who is also known as musician Bahati’s baby mama, has used her social media platforms to engage with fans through various product giveaways in the past. This new decision marks a significant shift in that content strategy.

The Reason for the Change

In a direct message to her followers, Yvette Obura made it clear that while she is willing to give away other products, clothes, and shoes are now off the table.

She stated that the giveaways were making her feel a certain way.

"Story za giveaway nimefunga. Huku mnanifanya nakaa simp. Products, yes, I’ll give away, but shoes/clothes never."

The Kiswahili phrase "nakaa simp" translates to "I look like a simp," which suggests that she felt her generosity was being misunderstood or taken for granted by some people online.

A Public Figure’s Private Life

Yvette Obura’s online presence is often intertwined with her family life and her relationship with Bahati and his wife, Diana Marua.

Her journey has been a very public one. She has often used her platform to showcase her personal style and daily life.

ALSO READ: Co-Parenting Done Right: Bahati and Yvette Obura Reunite for Spa Launch

The announcement about the giveaways has been seen by many as a move to regain control of her personal brand.

She wants to be known for her own business ventures and not just for her generosity.

The New Strategy

While the clothes and shoes are no longer an option, Yvette has not stopped giving away entirely.

She has confirmed that she will continue to give away other products. This shows a pivot in her content strategy. It allows her to continue to connect with her followers without feeling taken advantage of.

The decision has sparked a conversation among her fans about the nature of online giveaways and the behaviour of some social media users.

Many have praised her for her honesty and for taking a firm stand. They believe that her move is justified and that it will allow her to focus on her other projects.