Shalikido’s Story and the Importance of Saving for Gen Zs

When Sailors’ Shalikido opened up about his financial struggles and appealed to Kenyans and comedian Eric Omondi for support, many were reminded that fame doesn’t always guarantee financial stability.

For Gen Zs in Kenya — whether in entertainment, content creation, or 9-to-5 jobs — the lesson is clear: money can come in quickly, but it can also disappear just as fast if not managed wisely.

Smart Ways for Gen Zs to Invest and Save

Here are smart ways young Kenyans can invest and save for the future when the money starts flowing.

First, an emergency fund is the first flex. Before chasing big investments, stash away at least three to six months of your expenses in a savings account or mobile wallet.

That way, when gigs slow down or life throws a curveball, you don’t need to call for help.

Second, joining a Sacco is one of the smartest moves. It forces you to save regularly, grows your money, and gives you access to cheap loans when you need to expand a hustle.

Saccos are a great alternative to impulse spending.

Third, money market funds are the new "Mpesa Lock." Unlike keeping cash idle, money market funds earn you interest daily and still let you withdraw easily. Think of it as the Gen Z way to "save and chill" while your money works.

Fourth, don’t rely on one income stream. From thrift stores on Instagram, digital gigs, to food delivery, small businesses can become backup lifelines when your main bag slows down. This is called hustle stacking.

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Fifth, while it may sound like a boomer thing, buying even a small piece of land in emerging towns pays off in the long run. Land rarely loses value, and with patience, it becomes a goldmine. You can start small with real estate.

Sixth, cover yourself with insurance and pension. One hospital bill can wipe out your savings. Health insurance and a pension plan aren’t boring adult stuff—they’re survival tools every Gen Z should look into.

Finally, the best investment is often upgrading yourself.

Learning digital marketing, coding, photography, or even a trade like baking can unlock new and consistent income streams.