President William Ruto made history this past weekend. He became the first sitting Kenyan head of state to attend the Kalasha International Film and TV Awards.
During the event, the President shared his personal tastes in local entertainment. He revealed a particular fondness for the lead character of a popular television show.
The President’s Choice
When asked about his viewing habits, President Ruto was quick to praise a specific Kenyan production. He identified Joe Kinyua, better known as the character "Njoro" from the hit series Njoro wa Uba, as his favourite actor.
The show follows the life of a taxi driver navigating the daily struggles of Nairobi. The President noted that the relatability of the character is what draws him to the programme. He expressed a deep appreciation for the way the show mirrors the experiences of the average citizen.

"I love that guy and the conversations he's having with Kenyans on many aspects... ordinary lives and things like that. I really enjoy that,” Ruto said.
Musical Preferences Revealed
The President did not stop at television. He also discussed his favourite music. He identified Bien-Aime Baraza, a member of the world-renowned group Sauti Sol, as his favourite artist.
Specifically, the President highlighted the song "Finale." This track features a collaboration between Bien and Tanzanian star Alikiba. The mention of the song suggests the President keeps a close eye on the regional music charts and contemporary hits.
A Historic Night for Kenyan Film
The presence of the President at the Kalasha Awards is a significant milestone. The awards were established in 2009 by the Kenya Film Commission. They aim to recognise excellence in the country's film and television industry.
The 13th edition of the Kalasha Awards featured 39 categories. These ranged from acting and directing to technical achievements like sound design and editing.
Industry experts say having the President attend provides a massive boost to the "Creative Economy" pillar of the government’s agenda.
The Kenyan creative sector is a growing part of the national economy. According to recent economic surveys, the arts and entertainment industry contributes approximately 5% to Kenya's GDP.

Events like the Kalasha Awards help market Kenyan content to the global stage. Shows like Njoro wa Uba have already found success on digital streaming platforms across the continent. This visibility is crucial for attracting foreign investment into local film production.
The weekend’s revelations have sparked conversations across social media. Many fans were surprised and pleased to learn that the country’s leader shares their enthusiasm for local stars.
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