Kerry Martin, Sharon Otieno, Sukuma Wiki & Trish Maina join the Guinness Smooth Team for “Make It Yours" Campaign

Guinness Smooth celebrated the launch of its vibrant new "Make It Yours" campaign at Konqa254 on Thursday, April 24th.

The campaign invited the next generation of Guinness drinkers to reimagine their world through creativity, self-expression, and community-inspired collaboration.

Building on the refreshed brand look introduced earlier this year, the event showcased a bold new identity and a fashion-forward take on what it means to truly make it yours, championing individuality and the reimagination of culture through a new lens.

The Konqa254 launch event featured captivating fashion presentations by Kenyan designers Martin Emojong and Lucarindii, who reimagined their designs using Guinness Smooth's distinctive colours and elements.

Emojong, known for blending traditional Kenyan textiles with modern silhouettes, and Lucarindii, recognized for bold, colorful streetwear using sustainable materials, each created striking, reimagined fashion pieces that pushed creative boundaries.

 Their work brought the "Make It Yours" campaign to life by reinterpreting the brand’s identity through fresh, innovative looks.

Speaking at the launch, Henrietta Reed, Marketing Manager at Guinness, stated, "Nairobi's vibrant creative scene and its spirit of innovation make it the ideal launchpad for the Guinness Smooth 'Make It Yours' campaign. We are thrilled to collaborate with local talent like Luca and Emojong, whose unique perspectives perfectly embody the campaign's message. 'Make It Yours' is an invitation to our consumers to embrace their individuality, connect with their communities, and shape a bolder, more expressive world."

Attendees were immersed in interactive "Make It Yours" pop-up experiences, including fashion styling, makeup artistry, and nail art stations, providing opportunities to co-create and express their personal style alongside local creatives.

Besides the vibrant immersive brand experiences, the launch pulsed with energy and on-stage action from top entertainment acts, including celebrated media personality Azeezah Hashim, who was the MC, and hit-making music producer Cedo, who took guests on a vibrant journey from classic hits to modern bangers.

During the launch, media personality Kerry Martin, fashion stylist Sharon Otieno, visual artist Sukuma Wiki, Content Creator Trish Maina, and Fashion Designer Jimmy Truth were unveiled as the new ambassadors of the Guinness Smooth “Make It Yours" Campaign.

Speaking about the new deal, Kerry Martin said;

“We are here for the relaunch of Guinness Smooth. It’s the same Guinness, but we have revamped and reimagined the whole DNA of what Guinness Smooth is all about. And right here is all about making it yours, good vibes, and just being yourself.

I’m happy to be part of the brand (Guinness) because this was one of the brands that I was waiting for. I knew about this for a while, and when they called me, I was super excited.  So far, I’m loving the experience and the only way from here is up,” Kerry Martin said.

‘Make it Yours’ is a pan African campaign inviting the next generation to re-imagine the world around them through creativity and community-inspired collaboration.

While the brand packaging and visual identity have evolved, Guinness Smooth retains its signature smooth taste, a perfect balance of roasted barley and sweet malt.

Guinness Smooth is available at popular outlets across the country, including Konqa 254, Enkarre Lounge, Tamasha Eldoret, Geco cafe, and many more. You can also purchase Guinness Smooth on The Bar KE

Guinness Smooth encourages you to embrace your ambition, connect with others, and reimagine the world your way.