The Chrome City XO Tour made a memorable stop in Chuka over the weekend, drawing more than 2,800 fans for a celebration of music, culture and the journeys that shape who we are.
Despite the heavy down pour, the crowd turned up in impressive numbers, proving that nothing could dampen the spirit of an experience rooted in Chrome Brandy’s mantra, “Levels Change, Roots Don’t.”
At the heart of the Chuka edition was a homecoming story centred on Kenyan rapper Boutross, who grew up in the town.
His return brought the campaign’s message to life, celebrating how far one can go without losing touch with where it all began.
The event was a reminder that while success may open new doors and take people to new places, the people, experiences and communities that shape us remain an important part of our story.
The crowd was treated to an exciting line up of performances by Chrome Brandy Brand Ambassador Khaligraph Jones, alongside Boutross, Maandy, Collo Blue and DJ Deewiz.
The artists and DJ brought their distinct sounds and stage presence to Chuka, keeping the crowd entertained and the atmosphere lively despite the challenging weather.
Speaking on the tour, Scaver Saitaga, Brand Manager-Kenya Breweries Limited, said: “At Chrome Brandy, we believe that as people grow, evolve and achieve more, they should never lose touch with where they come from. Through our ‘Levels Change, Roots Don’t’ platform, we celebrate the ambition to go further while staying grounded in our roots. We want Chrome Brandy to connect with people through authentic experiences that reflect their identities, aspirations and communities.”
He added: “The Chrome City XO Tour brings this ambition to life through music, celebrating homegrown talent and creating experiences that resonate with the places and people that shape us. Chuka was a powerful expression of this, with Boutross returning to the town where he grew up and fans showing up despite the rain. It’s this connection between progress, identity and our roots that we want Chrome Brandy to continue championing.”
The Chuka stop reinforces the Chrome City XO Tour’s commitment to bringing music and memorable experiences closer to fans while celebrating the stories, communities and roots that remain part of every journey.
