Prudential Africa’s adviser network has grown to 12,000 across Kenya, Uganda, Zambia, Ghana and Nigeria, a 71 per cent increase over five years. The growth comes as life insurance penetration outside South Africa remains low at 0.31 per cent, highlighting the potential for wider access to financial protection. In Kenya, Prudential plans to increase its adviser force from about 1,000 to 5,000 by 2031.