TheFresh Roadshow is bringing excitement to the streets as the chewing gum brand continues connecting with fans through music, entertainment and different flavours.
The activation, which has teamed up with Radio Jambo, is allowing fans to interact with the brand while enjoying the energy and entertainment of a roadshow.
Radio Jambo recently shared an update with its followers, confirming that the roadshow is still ongoing.
“Bado roadshow yetu inaendelea na FRESH chewing gum,” the station said.
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The roadshow is part of Fresh’s efforts to get closer to consumers and allow them to experience the brand beyond the shelves.
One chew and you’ll know why FRESH iko number one.
Fresh is inviting consumers to experience what it describes as its Extra Pellet, Softer Chew and Long-lasting Flavour.
The brand says its chewing gum is designed to keep consumers enjoying a cool and fresh feeling for longer.
“One chew and you’ll know why FRESH iko number one!” the brand says.
Fresh is also encouraging consumers not to simply hear about the experience but to try the gum for themselves.
“Usiskie tu story, jaribu FRESH for yourself!” the brand adds.
Five flavours to keep it FRESH
Fresh has five flavours for consumers to choose from, each offering a different taste and cooling experience.
Menthol offers a classic minty taste with a cooling sensation, making it a choice for consumers who enjoy a strong and refreshing flavour.
Peppermint brings a familiar mint flavour with a cool and refreshing taste, ideal for those who prefer a clean minty experience.
Cool Fruity combines the freshness of chewing gum with a fruity taste, offering a sweeter alternative while maintaining the cool feeling.
Cool Strawberry adds a strawberry-inspired fruity flavour to the Fresh experience, giving fans an option for a sweeter and fruity taste.
Cool Watermelon brings a refreshing watermelon-inspired flavour, giving consumers another fruity option with a cool finish.
With the different options available, consumers can choose the flavour that best suits their mood.
Fresh makes the numbers add up.
A playful take on the price of Fresh has also caught attention, with the “Boy Math” logic showing just how affordable the chewing gum can be.
“Amesema Boy Math is buying 5 pellets at 10 bob, which means moja ni 2 bob,” the brand shared.
And, according to the playful calculation, the numbers agree.
“☺️ And we agree! 💯”
The light-hearted take is another way Fresh is encouraging consumers to try its new gum without breaking the bank.
Grab your FRESH at the nearest shop.
Consumers looking to try the new Fresh Gum can find it at their nearest shop as the brand rolls out its offers.
The promotion includes Fresh 2+1 for KSh5 and 4+1 for KSh10, allowing consumers to get extra pellets while enjoying their favourite flavour.
“Go to your nearest shop and grab your FRESH 2+1 for 5 bob or 4+1 for 10 bob and keep the cool going.”
So, whether you are Team Menthol, Peppermint, Cool Fruity, Cool Strawberry or Cool Watermelon, there is a Fresh flavour waiting for you.
With its Extra Pellet, Softer Chew and Long-lasting Flavour, Fresh is inviting consumers to pick their favourite, chew longer and keep it FRESH.
