Kenya is stepping into a new chapter of pageantry with the official relaunch of Miss Universe Kenya, now guided by the dynamic team at Crown Culture Africa.
This innovative collective, made up of industry leaders, creatives, and strategists, aims to raise Kenya’s profile on the global stage while empowering the country’s next generation of women leaders.
Crown Culture Africa brings over 30 years of combined experience in national and international pageantry, as well as talent development.
With this depth of expertise, the organization promises a competition that meets the high standards of the Miss Universe platform while celebrating the unique voice and vision of Kenyan women.

“We are incredibly proud to introduce a refreshed vision for Miss Universe Kenya,” said Kevin Bellwood, National Director of Crown Culture Africa.
“Our goal is to create a platform that is aspirational, credible, and transformative, identifying women who can confidently represent Kenya on the global stage while driving meaningful change at home.”

Unlike traditional pageants that focus mainly on stage presence, this new approach emphasizes leadership, advocacy, and purpose-driven storytelling.
Contestants will be chosen from across the country, reflecting the diversity, ambition, and spirit of modern Kenyan women.
Along the way, they will receive comprehensive training in public speaking, personal branding, and social impact, equipping them to make a difference both nationally and internationally
Kenya has a proud history at Miss Universe, including the remarkable achievement of Mary Esther Were, who made it to the Top 6 in 2016, proving that Kenyan women can shine on the world stage with both beauty and intellect.
With Crown Culture Africa at the helm, Miss Universe Kenya is set to become more than a pageant, it’s a platform where Kenyan women can showcase their intelligence, culture, leadership, and global potential.

About Miss Universe
The Miss Universe Organization (MUO) has been celebrating women worldwide for over 70 years.
With a focus on inclusivity, advocacy, and empowerment, it reaches an audience of over 500 million viewers in 190+ territories, providing a stage for women to effect meaningful social change and grow personally and professionally.