Kenya Correspondents Association membership at a past event in Bungoma county/Handout

The Kenya Correspondents Association has rolled out a series of regional forums across the country to mark this year’s World Press Freedom Day, as concerns grow over the safety of journalists and the changing media landscape.

In a press statement issued on Sunday, KCA said the forums are being held in several counties to give journalists and stakeholders a platform to reflect on the role of the media and strengthen collaboration.

The initiative builds on the association’s efforts since 2018 to promote dialogue, partnerships and advocacy for journalists’ safety at the grassroots.

KCA noted that it is joining the global community in commemorating the day, with the main international conference set for May 4 in Lusaka, Zambia, under the auspices of UNESCO.

According to UNESCO, the global gathering will bring together diverse stakeholders to reaffirm freedom of expression and press freedom as essential pillars of society.

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The 2026 theme, “Shaping a Future at Peace,” underscores the importance of civil liberties, including freedom of expression, in fostering stable and inclusive societies.

“KCA believes that the media serves communities and the societal good; that the media must be responsive and sensitive to different segments of the communities they serve, where the weak, the marginalised, and the minorities find space for expressing their demands for good governance, accountability, and socio-economic rights”, said KCA National Chairman, Hudson Araka Matara in his message on this important day.

Kenya Correspondents Association membership at a past event in Bungoma county/Handout

The association, however, raised alarm over mounting challenges facing journalists in Kenya. These include shrinking revenues, layoffs, safety risks and rapid technological disruptions.

KCA said the situation has worsened in recent years, with some journalists killed and others injured in the line of duty.

It urged both government and media stakeholders to work together to create a safe and enabling environment for journalists to operate without threats, intimidation or attacks.

KCA also highlighted the dual impact of technology on journalism. While digital tools and platforms have opened new opportunities for storytelling and audience reach, they have also contributed to the spread of misinformation and disinformation.

Artificial Intelligence is increasingly shaping how news is produced and distributed. KCA warned that without ethical use, such tools could undermine public trust and harm societies.

The association called on journalists to uphold professional standards, especially in digital spaces, to ensure the public receives accurate and credible information.

With the 2027 General Election drawing closer, KCA expressed concern over rising political tensions. It condemned hostile rhetoric and violence in public discourse, warning that such actions could create a dangerous working environment for journalists and threaten national cohesion.

Kenya Correspondents Association membership at a past event in Bungoma county/Handout

The association appealed to political leaders, government agencies, civil society and citizens to promote tolerance and peaceful engagement ahead of the polls.

KCA also pointed to increasing violations against journalists in the regions, including denial of access to information, physical attacks and destruction of equipment. It urged both national and county governments to facilitate access to information to support accurate reporting and counter false narratives.

Further, KCA emphasised the need for stronger collaboration between the media and civil society organisations to safeguard civic space, promote accountability and amplify citizens’ voices.

As the country marks World Press Freedom Day, the association maintained that protecting journalists and strengthening press freedom will be critical in ensuring a peaceful and democratic Kenya.