President William Ruto on Saturday evening joined Kenya's premier artistes at their annual awards ceremony and announced that 30 per cent of Government advertising would be spent on creative platforms.
The President said the new advertisement policy was aimed at scaling up investment in Kenya's creative economy, thus nurturing and supporting youth talent in the film sector.
"I can confirm that the government has the resources to support and partner with creatives, who tell our stories," he said at the 14th Kalasha International Film and TV Market Festival and Awards at the Kenyatta International Convention Centre in Nairobi.
Present were Youth Affairs, Creative Economy and Sports Cabinet Secretary Salim Mvurya, Youth Affairs and Creative Economy Principal Secretary Fikirini Jacobs, and Head of Presidential Special Projects and Creative Economy Coordination Dennis Itumbi, among others.
Kalasha Awards honours and celebrates creatives in the film industry from East and Central Africa, bringing together more than 3,000 delegates, 100 exhibitors, and representation from over 30 countries for the annual festival.
While commending the Kenya Film Commission for organising the festival, the President urged them to hold the awards in the counties, saying State House will bid to host next year's ceremony.
He announced that he had directed the National Treasury to explore ways of giving incentives to international producers so that they can shoot their content in Kenya.
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