Star IllustratedA new survey by Old Mutual shows that income and job security remain the top financial priority for Kenyans in 2025, cited by 71 per cent of respondents.
According to the Old Mutual Financial Wellness Monitor, nearly half of those surveyed are also focused on cutting expenses (49 per cent), reflecting ongoing pressure on household incomes.
Another 46 per cent said they prioritise placing their investments in safe, low-risk options with trusted institutions.
Debt management continues to be a concern, with 33 per cent aiming to pay off existing obligations, while 32 per cent are focused on building emergency funds and getting better returns from investments.
The survey further shows that 21 per cent of Kenyans are supporting friends and family financially, while 17 per cent are prioritising insurance coverage.
Notably, 47 per cent of working Kenyans said they are constantly worried about losing their job or income, underscoring the dominance of financial stability concerns.
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