How Kenyans Adapted to Financial Pressure

More than a quarter of Kenyans moved to cheaper rented houses in 2025 as households adjusted to mounting financial pressure, a new survey shows.

According to the Old Mutual Financial Wellness Monitor, 27 per cent of respondents said they relocated to more affordable housing.

Another 22 per cent switched to cheaper brands for most purchases, while 20 per cent changed to more affordable mobile phone or data plans.

The survey further shows that 19 per cent moved their children to less expensive schools, while 18 per cent either stopped or downgraded their TV and streaming subscriptions. A similar proportion delayed major expenditure.

Sixteen per cent paused investment contributions, 12 per cent cut down on house help, and 11 per cent postponed holidays or travel.

The findings reflect widespread cost-cutting measures as families prioritise essential spending.