How ride-hailing supports livelihoods in Kenya

Ride-hailing is playing a growing role in supporting livelihoods in Kenya, with many drivers relying on the sector for a significant share of their income.

According to an Ipsos Strategy3 Multi-Country Gig Economy Study (2025), 33 per cent of drivers earn less than 25 per cent of their income from ride-hailing.

Meanwhile, 22 per cent earn between 25 and 50 per cent, while 24 per cent derive 51 to 75 per cent of their earnings from the trade.

Notably, 20 per cent depend on ride-hailing for more than 75 per cent of their income, highlighting its importance as a key source of livelihood.