Apple Inc. has retained its position as the world’s most valuable brand in 2026, with an estimated value of $608 billion, according to rankings by Brand Finance.
The tech giant is followed by Microsoft at $565 billion and Google at $433 billion, underscoring the continued dominance of technology firms in global markets.
Amazon ranks fourth with a brand value of $370 billion, while chipmaker Nvidia takes fifth place at $184 billion, reflecting the growing importance of artificial intelligence and semiconductor industries.
Social media platform TikTok is sixth at $154 billion, ahead of retail giant Walmart at $141 billion.
Samsung, Facebook, and State Grid Corporation of China complete the top 10 with values of $119 billion, $107 billion, and $102 billion, respectively.
The rankings highlight how brand value is driven by marketing investment, brand strength, and financial performance, with technology firms maintaining a strong edge globally.
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