Content creator Liz Jackson has sparked a conversation about traditional work cultures by sharing her hypothetical management style.

In an Instagram story post, she outlined a vision for a company that prioritises employee well-being over hours spent at a desk. Her proposals suggest a significant shift away from the standard 40-hour work week.

A Shorter Working Day

Jackson’s ideal company would operate on a reduced schedule. She stated that her employees would start work at 9:00 am and be released by 3:00 pm.

This six-hour workday is designed to give staff more time for their personal lives.

The proposal also includes a half-day on Fridays. Additionally, Jackson is firm on the boundary between work and home life. She noted that there would be no working on weekends under her leadership.

Enjoying this article? Subscribe for unlimited access to premium sports coverage.
View Plans

Liz Jackson // Instagram

“If I were ever to start a company, people would report to work at 9 am, I’d release employees at 3 pm, onFridays, employees would work half a day, and there would be no working on weekends.”

Flexibility as a Priority

A central theme in Jackson’s vision is the removal of the requirement for physical presence in an office. She argued that if a job can be performed online, employees should be allowed to work from home.

The only requirement for this arrangement is that performance goals are met. Jackson shared that she personally dislikes being physically committed to a specific location on set days.

She expressed a preference for having the freedom to "wake up and do what I want." She mentioned that even a commitment of just two days a week would be difficult for her to accept.

The Human Cost of Office Culture

Jackson’s critique of current management styles focuses on the impact on family life. She highlighted a cycle where workers leave home while their children are still asleep. These same workers often return home only after their children have gone back to bed.

READ MORE: Liz Jackson Calls for Legalising Surrogacy in Kenya: “I’d Choose It Myself”

By reducing hours and allowing remote work, Jackson suggests a model that avoids this disconnect. She questioned why many employers remain focused on monitoring their staff in person.

“I never understand this obsession of bosses wanting to see their employees all the time. Unafanya watu ata hawaoni watoto wao. Wanatoka watoto wakiwa wamelala wanarudi home watoto wakiwa wameshalala.”

Liz Jackson // Instagram

The Rise of Shorter Work Weeks

Jackson’s ideas align with recent global trends. Data shows that trials of shorter work weeks have seen success in several countries. In a 2022 UK pilot of the four-day work week:

  • 92% of the participating companies decided to continue the trial.
  • 71% of employees reported lower levels of "burnout."
  • Company revenue remained largely stable, increasing by an average of 1.4% during the trial period.

Jackson’s hypothetical company rules suggest a move towards a results-oriented work environment. Her approach challenges the traditional "8-to-5" structure in favour of flexibility and shorter hours.