KBL Managing Director Andrew Kilonzo signs a dummy cheque of Sh45 million in sponsorship of WRC Safari Rally/ HANDOUT
Navigator Paul Ngugi says he and his driver Ishmael Azeli will tackle the 2026 WRC Safari Rally with calculated restraint rather than reckless aggression, choosing strategy over outright speed as they brace for the unforgiving Naivasha terrain.
Ngugi has made it clear that survival, consistency and smart stage management will define their Safari campaign.
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“Our expectation is to stay consistent across all stages, manage the challenges wisely and deliver a performance that makes our sponsors and Kenyan fans proud."
“The Naivasha terrain is tough, from rough rocky sections to unpredictable conditions that can change very quickly. The Safari Rally is always a real test of endurance, focus and teamwork,” he noted.
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Ngugi highlighted the energy that comes with competing on home soil.
"Competing at home always comes with special energy, and we are really looking forward to it,” Ngugi said.
The experienced co-driver exuded quiet confidence ahead of the March 12–15 spectacle, assuring fans that the team is fully primed for the gruelling Safari test.
Ngugi revealed that preparations have shifted into high gear noting that driver Azeli has been putting in intense seat time, sharpening pace notes and refining stage rhythm, while the technical crew has been meticulously fine-tuning the car to withstand Safari’s unforgiving terrain.
“We are truly grateful for the support as we head into the 2026 WRC Safari Rally. This gives us the confidence and motivation to push harder and prepare even better,” said Ngugi.
In a significant boost to the event, Kenya Breweries Limited (KBL), through its premium beer brand White Cap, confirmed a Sh45 million sponsorship towards this year’s rally.
Speaking during the unveiling at Tusker Brew House in Ruaraka, KBL Managing Director Andrew Kilonzo underscored the company’s commitment to the sport.
“We have increased our sponsorship for the Safari Rally by Sh25 million as a demonstration of our commitment to the sport and adventure for our consumers and rally fans. The increased investment will go towards WRC event logistics and the elevation of the overall village experience at the 2026 rally,” Kilonzo said.
He added that the rally remains a key pillar in Kenya’s sporting growth.
“We have all been witnesses to the impact the Safari Rally has had on our sporting landscape for decades. For four years in a row now, we have continued to play a part in this sport, capturing the imagination of fans as we embed our mark as a longstanding partner in the sports sphere in the country,” he added.
Kilonzo further highlighted the company’s broader responsibility agenda.
“Our partnership is grounded in a strong sense of responsibility and purpose. As a responsible corporate citizen, KBL ensures that its support for sports extends far beyond entertainment. We are anchored on environmental sustainability, and the Safari Rally offers us an opportunity to champion environmental protection and water conservation. At the same time, we encourage all spectators to prioritise their safety and embrace responsible enjoyment,” he added.
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