Kenyan actor Isaac Juma has spoken about the volume and intensity of feedback he has received following his performance in Kito.
Speaking during an interview on #MpashoQuickfire at the recently held Kito Listening Party, Juma said his direct messages have been flooded with responses from viewers who identify closely with his character.
“I have received crazy DMs, madame na wanaume wanafungua roho hapa nje!” he said.
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According to the actor, both women and men have reached out to share personal experiences that mirror the storyline portrayed in the series.
Isaac Juma // Instagram
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Themes That Resonate

Juma plays the title role in Kito, a production developed through a partnership between the Co-operative Bank of Kenya and Namiri Productions.
The series follows a young man navigating:
  • Personal struggles
  • Romantic relationships
  • Financial pressures
Juma said many of the messages he receives focus on these themes. Some viewers, he noted, have shared detailed accounts of relationship challenges, economic strain and life decisions similar to those depicted in the show.
He added that the engagement has remained steady as the programme continues to gain online traction.
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Listening Party Event

The Listening Party brought together cast members, producers, and guests to celebrate the project and interact with the audience. During the #MpashoQuickfire segment, Juma discussed how the character’s experiences have prompted open conversations among viewers.

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He did not disclose details about upcoming episodes but confirmed that the production team remains focused on maintaining authenticity in storytelling.
Isaac Juma // Instagram

Broader Industry Context

Kito reflects a wider trend in Kenyan television, where financial institutions collaborate with creatives to produce branded storytelling content aimed at younger audiences.

The Co-operative Bank of Kenya has previously supported youth-centred initiatives as part of its outreach strategy.
Industry figures from the Kenya Film Commission indicate that local television production has expanded in recent years, supported by digital distribution and corporate sponsorship. Social media platforms have also enabled actors to interact directly with audiences, increasing real-time feedback and engagement.
Juma said the strong response demonstrates the emotional connection viewers have formed with the character, whose choices and circumstances drive much of the series’ narrative arc.