Participants during the ongoing 2026 Cannes Young Lions Competition, courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.

Over 42 content creators and artists are participating in the 2026 Cannes Young Lions Kenya competition, taking place at the Tusker Microbrewery on February 7, 2026.

Safaricom headlines this year’s event as the title sponsor, reflecting its commitment to promoting innovation, digital creativity, and homegrown ideas with global potential.

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The three-day competition, which concludes tomorrow, February 8, will see six participants crowned winners across the Digital, Design, and Film categories.

Participants during the ongoing 2026 Cannes Young Lions Competition, courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.

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The Creative Sprint

The competition entered its most demanding stage on Saturday, with teams racing against the clock to deliver their best work.

Activities began shortly before 9:00 am when participants received briefs for their respective categories.

Briefs were presented between 8:50 am and 9:30 am.

Safaricom’s Zizwe Awuor addressed the Digital teams, Flavia Othim led the Design category, while Keza Mpyisi from Tusker briefed the Film participants.

At 10:00 am, the event officially moved into production mode, with teams working under strict time limits to conceptualise and execute their ideas.

A short break was observed between 1:00 pm and 2:00 pm, after which participants returned to their workstations.

The competition provides a platform for young Kenyan creatives to showcase talent that has the potential to compete on an international stage.

Participants during the ongoing 2026 Cannes Young Lions Competition, courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.
Participants during the ongoing 2026 Cannes Young Lions Competition, courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.
Participants during the ongoing 2026 Cannes Young Lions Competition, courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.

Participants during the ongoing 2026 Cannes Young Lions Competition, courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.
Ongoing 2026 Cannes Young Lions Competition courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.
Ongoing 2026 Cannes Young Lions Competition courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.
Digital Jury President, Max Ngari/MOSES MATIBA
Ongoing 2026 Cannes Young Lions Competition courtesy of Safaricom and Tusker at the Tusker Microbrewery on February 7, 2026.
Participants listen to the proceedings/MOSES MATIBA
Safaricom Head of Brand and Marketing, Zizwe Awuor/MOSES MATIBA
Kiss FM presenters Syd Wambui and Muchira Malomba/MOSES MATIBA