Magical Kenya Open lands Sh65m Absa boost ahead of Feb 19 tee off

Absa Bank Kenya has committed Sh65 million to support the 2026 Magical Kenya Open.

The bank remains the tournament’s presenting partner and largest private-sector sponsor for the 15th straight year.The 57th edition of the DP World Tour event will be played from February 19–22 at Karen Country Club.

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A field of 144 players will compete for a Sh348.3 million (USD 5 million) prize purse.Of the sponsorship, Sh40 million will go directly to Kenya Open Golf Limited to support the organisation of the tournament. The remaining Sh25 million will fund marketing and fan-engagement activities around the event.Absa Bank Kenya managing director and CEO Abdi Mohamed said the sponsorship reflects the bank’s long-term commitment to the tournament.“At Absa, our purpose is empowering Africa’s tomorrow together, one story at a time, and sport allows us to walk the journey with players, communities and the wider ecosystem while spotlighting Brand Kenya to the world,” said Mohamed.The Magical Kenya Open is one of Africa’s leading tournaments on the DP World Tour calendar. It attracts players from more than 25 countries and receives global television coverage.State Department of Sports secretary administration Evans Achoki said Absa’s long-term support has helped maintain the event’s international profile.“For more than 15 years, Absa’s support has helped position Kenya on the global golfing map, proving that sport can be a powerful driver of economic growth and tourism,” said Achoki.KOGL chairman Patrick Obath said private-sector backing has been key to sustaining the tournament.“Absa’s support has transformed the Magical Kenya Open into one of Kenya’s flagship sports tourism events, evolving it into an inclusive family and lifestyle experience while meeting global standards,” said Obath.As part of the sponsorship, Absa will again stage the “Beat the Pro” challenge for junior golfers. Each winner will receive a fully funded Absa Junior Account worth Sh50,000.Kenya’s challenge will be led by professionals spearheaded by the likes of Njoroge Kibugu, Dismas Indiza and Greg Snow. They will face the international the include the winners from the past five events when the tournament joined the DP World Tour in 2019.They are Guido Migliozzi (Italy), Justin Harding and Jacques Kruyswijk (South Africa), Ashun Wu (China), Jorge Campillo (Spain), and Darius Van Driel (Netherlands).