Radio Icon Turned Public Servant: Shaffie Weru Reflects on His Journey

During the session, Shaffie was asked about his very first job and how his career in media began.

In response, he reflected on his early days in the industry, stating, “The first job I worked on the radio, I was an intern at Citizen.”

The statement highlights a common starting point for many media professionals in Kenya, where internships serve as an entry into the competitive broadcasting space.

Shaffie’s time at Citizen TV and Radio played a significant role in shaping his career. Starting as an intern, he steadily grew into one of the most recognizable radio voices in the country.

Over the years, he became known for his confident on-air presence, ability to connect with listeners, and involvement in conversations around entertainment, relationships, and urban culture.

His journey from intern to established media personality is often referenced as an example of gradual growth within the industry.

The conversation later shifted to his current role outside mainstream media.

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Weru currently serves as the Head of Events in Nairobi County, a position that places him at the center of planning, coordinating, and overseeing county events.

His appointment to county government marked a notable transition from private media into public service, drawing attention from fans and industry observers alike.

When asked whether he would consider going back to media, particularly radio, Shaffie gave a measured response that left room for possibilities without committing to a definite answer.

He said, “I don’t know, time will tell, but niko poa pahali niko saizi.”

The response, partly in Swahili, translates to him being comfortable where he is at the moment, while acknowledging that the future remains open.

His answer suggests contentment in his current role, while also recognizing that career paths can evolve.

Rather than confirming or dismissing a potential return to radio, Shaffie chose to keep his options open, emphasizing the uncertainty that often accompanies long-term career decisions.

Weru’s move into Nairobi County leadership reflects a broader trend where media personalities transition into governance, communications, and public relations roles.

With years of experience in public engagement, event hosting, and audience interaction, skills gained in media often translate well into such positions.

The quick-fire session did not delve deeply into the specifics of his duties at Nairobi County, but his brief remarks indicated a sense of satisfaction with his current work environment.

His statement, “niko poa pahali niko saizi,” resonated with many as a simple expression of being at peace with one’s present phase in life.