Kenya’s Electric Vehicles Future Brightens as Tad Motors Introduces Five New Models

Leaders, diplomats and industry partners gathered at The Edge Convention Centre in South C on 27th November 2025 for what felt less like a corporate unveiling and more like a moment of transition for Kenya’s mobility space.

Tad Motors—one of the newest players betting big on Africa’s electric vehicle future—introduced its first line of EVs in an event that blended policy, innovation and a sense of regional possibility.

Foreign Affairs Principal Secretary Dr. Abraham Korir Sing’Oei set the tone early, urging global investors to look closely at Kenya’s growing innovation landscape.

He spoke of a country that is deliberately opening its doors to new ideas, saying Kenya is committed to building an environment where companies like Tad Motors can grow and expand beyond its borders.

There was also a strong regional message. Ambassador Ida from the Embassy of South Sudan reminded the room that East Africa’s progress depends heavily on collaboration, not isolation.

She emphasised that when countries share technology and vision, industries like mobility become a bridge—not a barrier—to integration. Her comments struck a chord with many in the audience who see EVs as a continental opportunity, not just a national one.

UNEP was also represented through Sustainable Mobility Programme Officer Alexander Koerner, who highlighted the environmental stakes behind the shift to electric transport. His presence served as a reminder that EV adoption isn’t only about modernisation—it ties directly into climate priorities that the entire globe is racing to meet.

Tad Motors CEO Eng. Tadesse Tessema kept his remarks grounded, taking time to acknowledge the supporters who helped bring the company’s early ambitions to life. He credited the Kenyan government’s push for sustainable industrialisation as a key part of why ventures like his can now operate with confidence.

Guests also had a chance to see the company’s first EV models up close. The lineup includes:

• Dhahabu – a premium urban cruiser

• Taji – a sleek mid-size family EV

• Amani – a compact city-friendly model

• Fahari – a luxury executive vehicle

• Makena – a rugged utility EV built for tougher terrain

Each vehicle attempts to respond to different mobility needs while keeping a focus on design efficiency and sustainability—an approach many in the room said felt well-matched to the diversity of African transport realities.