Cheers to Progress! EABL Launches “It’s A Wrap” Festive Campaign in Style

The festive season arrived early and in grand style as East African Breweries PLC (EABL) rolled out the red carpet for its much-anticipated “It’s A Wrap” campaign — an annual celebration that blends gratitude, creativity, and good cheer.

Held at EABL’s elegant headquarters in Nairobi, the exclusive event brought together an upbeat mix of EABL staff, trade partners, media personalities, influencers, and brand collaborators for a night of reflection, music, and celebration.

The evening marked the official start of the holiday season across EABL’s diverse brand portfolio.

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This year’s theme, “It’s A Wrap”, pays tribute to the milestones and moments that defined 2025, while embracing the spirit of progress and togetherness that continues to shape the EABL community.

Sensational music duo known for their Afro-pop music with an influence of rap and poetry, Vijana Barubaru entertain the audience in attendance during the IPS festive campaign

Speaking during the launch, Mark Mugisha, EABL’s Marketing & Innovations Director, described the campaign as a heartfelt gesture to everyone who has walked the journey with the brand.

“It’s A Wrap is more than a campaign; it’s a story of creativity, collaboration, and resilience. It is our way of saying thank you to everyone who showed up, stood tall, and stayed inspired. No matter how the year has gone, there’s always something worth celebrating,” he said.

The campaign brings together EABL’s iconic brands — Johnnie Walker Black, Blue and Gold, Don Julio,The Singleton, Gordon’s London Dry Gin, Baileys, and Smirnoff — in a unified festive message encouraging consumers to celebrate life’s precious moments.

(From left) Edward Kimathi- Head of Emerging Business, Jean Okech - Head of Marketing, Spirits portfolio, Mark Mugisha - Marketing and Innovations Director & Kirtan Kamath- Head of Customer Marketing pose for a photo with their drink of choice during the IPS festive campaign launch at EABL Microbrewery.

Guests at the launch were treated to immersive brand experiences, live performances, and engaging conversations, all capturing the vibrant and optimistic tone of the It’s A Wrap campaign.

Glasses were raised in a collective toast to a year of creativity, innovation, and responsible enjoyment — a fitting close to another remarkable chapter in EABL’s journey.