Stevo Simple Boy Reveals the Designer Behind His Unique 'Dragon of Africa' Fashion Identity

Kenyan rapper and content creator Stevo Simple Boy has shared crucial details regarding his unique fashion identity.

The artist confirmed that the designer responsible for his striking garments is based in Fedha Embakasi, rather than his familiar Kibera neighbourhood.

Stevo, known affectionately as 'The Dragon of Africa', revealed this information during a conversation on the popular Alex Mwakideu TV podcast.

The Fedha Connection

The designer responsible for Stevo’s clothes operates out of Fedha. The host inquired whether the designer was situated in Kibera, the area where Stevo spent much of his time. Stevo confirmed the designer is not based in Kibera.

The rapper explained that he collaborates with a designer who creates distinctive pieces. The quality of his clothing allows him to attract attention online.

Strategy: Standing Out in the Scene

Stevo Simple Boy emphasised the importance of fashion in maintaining relevance as an artist. He suggested that musicians must have a certain expertise, or "ujuzi," to ensure they are unique.

READ MORE: Rapper Stevo Simple Boy Unveils New Hairstyle and Fashion

“Anakaa hapa Fedha. Unajua ukiwa msanii lazima ukuwe na ujuzi. Unaona mtu anakufanya unique.”

He linked unique fashion directly to audience engagement. Stevo noted that what he has brought to the Kenyan art scene is "something very big".

"You see, [the uniqueness] makes you unique. If you wear ordinary clothes people will not follow you."

The artist explained that he understands how to keep the internet engaged, whether through his music or simply by making a statement with his appearance.

The Power of Visual Branding

The rapper is currently focusing heavily on content creation, noting that the costs associated with producing music and videos are very high.

He suggested that content, which is often easier and less expensive to produce, is where his heart lies. In this digital space, visual branding becomes paramount.

Stevo believes that having something "extra" beyond just talent allows an artist to remain visible in the industry.

“Kuimba [Singing] is a talent... But if you have something extra, then you will stay in the game.”

By working with a designer who makes his wardrobe unique, Stevo ensures that he remains memorable and relevant to his fans and clients.