Mulamwah's Sh1.1M Payday: How to Also Earn Millions on Facebook

When comedian and content creator Mulamwah revealed he'd earned an astonishing Ksh1.1 million (about $8,844.78) from Facebook, many fans were genuinely surprised. But for those clued into the world of online content, this wasn't just good fortune; 

It was the clear result of hard work, clever content, and making the most of Facebook's money-making tools.

So, what does it take for other creators to get a slice of that lucrative pie?

What is Facebook Monetization?

Simply put, it's how you earn money from the content you put on Facebook. There are several ways this can happen:

In-stream ads: These are like TV adverts, but they play in the middle of your videos. You get paid based on how many people watch them.

Reels bonuses: Sometimes, Facebook offers special programmes that pay you for creating highly engaging, viral short videos (Reels). Keep in mind these aren't always available everywhere.

Stars: Imagine these as digital tips. Fans can send you "stars" during your live videos, and each star is worth a small amount of real money.

Subscriptions: If you have a dedicated fanbase, you can charge them a monthly fee for exclusive content that only they can access.

Branded content: This involves working with businesses to promote their products or services through your videos, much like a traditional endorsement.

Who Qualifies to Earn?

To unlock these money-making features, you usually need to meet specific criteria. For most tools, this includes:

Having a Facebook Page, not just a personal profile.

At least 10,000 followers on your page.

A minimum of 600,000 total minutes viewed across your videos in the last 60 days.

At least five active videos on your page.

All your content must stick to Facebook's strict monetization policies.

Mulamwah: I have Spent so Much on My Mansion I Stopped Counting

Mulamwah, with his consistent stream of skits and relatable clips, clearly fits these requirements. His straightforward style, humour that resonates with everyday life, and regular uploads have helped him build the kind of audience engagement that advertisers are keen to see.

Lessons for Budding Creators

Mulamwah's story isn't just entertaining; it's a real-life example of the opportunities available in the digital world. As more Kenyan creators look to platforms like YouTube, TikTok, and Facebook for income, monetization has become more than just a buzzword – it's a genuine career path.

"Facebook is finally paying. Ujanja ni kukaa mjinga," Mulamwah playfully joked on Instagram, hinting at the surprising simplicity of making serious money from content that often appears effortless.

But beneath the humour lies a clear path for aspiring creators: start small, be consistent, work on building your audience, and take the time to truly understand how each platform works.

Do you think more Kenyans will turn to content creation as a full-time career?