Diamond Platnumz Tapped as Guest Judge for American Reality TV Show

Tanzanian music sensation Diamond Platnumz is set to expand his global footprint further, having been selected as a guest judge for the second season of the American reality television show, "Making A Brand x Shift Show."

The announcement positions the Bongo Flava icon alongside renowned American Artists Trey Songz, Soulja Boy, and Rip Micheals, with the show hosted by Holly Barker.

The production is scheduled to take place in the United States from August 1 to August 5, 2025.

Diamond’s management confirmed the news by sharing the poster details of the show via his alternative Instagram pages, Platnumz Gallery and WCB Wasafi.

“@diamondplatnumz To Be The Guest Judge Of The Second Season Of Making A Brand x Shift Show Alongside @treysongz @souljaboy @ripmicheals. Hosted By @hollybarkerofficial,” the announcement read in part.

This new role on an American reality TV platform marks another significant milestone in Diamond Platnumz's ongoing international ascendancy.

The "Making A Brand x Shift Show" focuses on individuals striving to develop and launch their brands, providing them with mentorship and exposure to industry experts.

Diamond's presence is expected to bring a unique perspective, drawing from his extensive experience as an artist who built a significant empire from East Africa. 

The selection of Diamond Platnumz as a guest judge follows a period of heightened international activity for the Tanzanian megastar.

In recent times, he has been actively touring and performing across Europe and North America, steadily cultivating a broader audience base beyond his traditional African strongholds.

His itinerary has included high-profile performances in the United Kingdom, where he has graced stages to enthusiastic crowds, and electrifying shows in Paris, France, reinforcing his status as a formidable live performer.

Beyond Europe, Diamond Platnumz has also made significant inroads into the United States music scene.

These consistent international performances have not only showcased his musical talent but also solidified his reputation as an artist with global appeal and a formidable work ethic.

"Making A Brand x Shift Show" typically offers participants a platform to pitch their ideas, receive feedback, and compete for opportunities to elevate their personal or business brands.

With the addition of international stars like Diamond Platnumz to its judging panel, the show appears to be broadening its scope and appeal, aiming to attract a more diverse range of contestants and viewers.