Value of top 25 most valuable Kenyan brands reaches Sh338.3 billion in 2025 – report

Equity Bank, which has seen its brand value go up 8.4 per cent to Sh71.3 billion has retained its position as the most valuable Kenyan brand for the second year running, an industry report indicates.

This, as the value of the top 25 most valuable Kenyan brands hit Sh338.3 billion, with banks dominating the list.

The report by global brand valuation consultancy firm–Brand Finance indicates the banking sector contributes over half of the ranking’s total brand value, accounting for over Sh185 billion, underscoring the sector’s central role in Kenya’s economy.

Equity’s dominance is attributed to its strong financial performance, robust customer base, and a high Brand Strength Index (BSI) score of 90.7 out of 100, driven by sustained customer trust and engagement.

Five of the top 10 most valuable Kenyan brands are banks which include Kenya Commercial Bank, Co-operative Bank of Kenya, NCBA and I&M.

Safaricom (brand value up 0.5 per cent to Sh58.3 billion) maintains its position as the second-most valuable Kenyan brand, and leads in environmental sustainability perceptions, according to Brand Finance research.

Tusker (brand value up 67 per cent to Sh9.6 billion) is the fastest-growing Kenyan brand in 2025 according to Brand Finance.

Strong revenue growth, attributed to successful pricing strategies and commercial activities implemented by East African Breweries Limited (EABL) has largely fuelled this growth.

Kenya’s growing economy and increasing urbanisation have also boosted consumer spending, further driving demand for branded alcoholic drinks like Tusker.

Tusker is also the strongest Kenyan brand, with a BSI score of 97.1 out of 100. Brand Finance research reveals that the brand notes perfect 10 out of 10 scores for familiarity, consideration, and reputation in its home market, reflecting its deep-rooted domestic impact and strong consumer trust.

APA Insurance, GA Life Assurance, and ICEA Lion entered the 2025 ranking, reflecting the ongoing expansion of Kenya’s insurance sector, with life insurance seeing notable growth due to a surge in consumer demand.

“Strong brands command premium pricing, build customer loyalty, generate employment, and attract international investment, all of which drive Kenya’s economic growth. In the Kenya 25 2025 ranking, 18 brands have increased their brand values, while five new entrants join the list, highlighting the dynamic and ever-evolving nature of Kenya’s branding landscape,” said Walter Serem, regional manager, Brand Finance East Africa.

Every year, Brand Finance puts 6,000 of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The top 25 most valuable and strongest Kenyan brands are included in the Brand Finance Kenya 25, 2025 report.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market, while brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.

The report also highlights that the world's 500 most valuable brands grew 10% in value to $9.5 trillion, outpacing global economic growth, with Apple as the world's most valuable brand.