Which beauty products are Kenyans purchasing most?

Perfume, being the most frequently purchased beauty product at 64%, highlights a strong interest in personal grooming and fragrance across various markets.

Other cosmetics, like lipstick (17%), face makeup (17%), and eye makeup (12%), also see some usage, though they tend to be less popular.

This could be due to factors like gender, specific occasions, or affordability.

Interestingly, 31% of respondents mentioned they don't buy any beauty products at all, indicating that this category might be more niche or sensitive to income compared to others.