NTSA Issues Fresh Branding Order to PSV Operators Nationwide

The National Transport and Safety Authority (NTSA) has issued a stern directive to all Public Service Vehicle (PSV) operators across Kenya, mandating strict compliance with branding regulations.

The authority has expressed concern over the growing number of PSVs that do not clearly display the names of their registered saccos (Savings and Credit Cooperative Societies) or companies, in breach of existing transport laws.

Additionally, many vehicles have been found to be operating without the legally required continuous yellow line, which helps identify them as official PSVs.

According to the NTSA (Operation of Public Service Vehicles) Regulations of 2014, every PSV must visibly display the name of its sacco or company in bold, legible lettering on the front, back, and both sides of the vehicle.

This rule is designed to ensure traceability, allowing passengers and authorities to easily identify the owner of the vehicle and raise complaints where necessary.

The NTSA noted that a significant number of operators are violating these rules, with some vehicles also failing to show valid NTSA operational stickers or identification marks.

These stickers play a critical role in verifying whether a PSV is properly registered and authorised to operate. Without them, enforcement of traffic laws becomes difficult, and unregistered operators may go unchecked.

This latest directive follows a series of serious accidents involving PSVs. One such incident occurred in mid-May when a Nairobi-based matatu, popularly known as “Uppercut,” was involved in a tragic crash in Tetu, Nyeri County, while on a private trip.

The accident claimed at least one life and left more than 20 passengers injured.

In response, the NTSA has ordered all PSV operators to conduct an urgent internal audit of their fleet to ensure full compliance with the branding and licensing requirements. The authority warned that those found in violation risk severe penalties, including vehicle impoundment, licence suspension, or even permanent revocation.

The NTSA said the directive is part of a broader effort to improve road safety and rebuild public confidence in the country's transport system. PSV operators are expected to act swiftly to align with the rules or face enforcement action.