Central and Nairobi regions have the highest TV viewership, with Rift region following closely behind.
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On the other hand, the lowest TV viewership is observed in the South Nyanza regions. These variations in TV viewership across different geographic areas highlight the significance of customizing media strategies to cater to specific regions.
There is a decrease in viewership among 35 to 45+ year-olds, which indicates TV networks and
streaming services are producing less content targeted specifically at older people, ignoring their interests
and concerns.
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