Phoina Tosha at the Snapp Social Long Brunch

Sunday brunch has become a beloved tradition, particularly among city dwellers seeking the perfect way to cap off the weekend.

Over the past few years, the concept has evolved beyond a casual meal, turning into a social event where friends, families, and lovers gather to indulge in a leisurely mid-day feast.

In the fast-paced urban landscape, brunch provides a welcome opportunity to unwind, enjoy great food, and connect with others before the workweek begins.

The trend has taken hold in cities across the globe, with companies now offering vibrant, curated events specifically designed for this Sunday ritual.

The Setup at the Snapp Social Long Brunch in Tigoni
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In Kenya, this trend is flourishing and on Sunday, February 23rd, 2025, Kenya Breweries Limited through its brand “Snapp” organized a unique brunch at Naiposha, Gardens, Tigoni.

The exceptional gathering, ‘Snapp Social Long Brunch,’ attracted a diverse crowd of influencers, families, couples, friends, and media personalities who were out to have a good time as KBL launched the Snapp Dry Cider, expanding its portfolio of innovations.

The event offered a relaxed atmosphere, perfect for those seeking an afternoon of good food and great company as it had been set next to Lake Tigoni.

The Setup at the Snapp Social Long Brunch in Tigoni

The venue's lush greenery provided a perfect backdrop for the event's theme, as guests arrived adorned in various shades of green complemented by gold accents.

YDX Agency's event setup was nothing short of spectacular. It seamlessly integrated the green and gold theme into every aspect of the decor.

The attention to detail extended to personalized place settings and elegant floral arrangements, ensuring the visual experience was both immersive and memorable.

Attendees at the Snapp Social Long Brunch at Naiposha Gardens, Tigoni

The musical performances added to the event's allure.  Njerae took the stage first, captivating the audience with her soulful melodies.

Her performance set a relaxed yet engaging tone, perfectly aligning with the brunch's ambiance.

Fans jamming to Njera'e music at Snapp Social Long Brunch
Attendees at the Snapp Social Long Brunch at Naiposha Gardens, Tigoni
Phoina, MC Angela Wambui and a friend at the Snapp social long brunch

Next on stage was Charisma who energized the crowd with his dynamic set, seamlessly blending various genres to keep attendees on their feet.

The surprise appearances by Mordecai from H_art the Band and Ayrosh elevated the experience, as their collaborative performances brought an unexpected and delightful twist to the evening.

Singer Charisma on stage at the Snapp Social Long Brunch
Singer Charisma and Mordecai on stage at the Snapp Social Long Brunch
Singer Charisma on stage at the Snapp Social Long Brunch

Electrifying DJ sets were from Andre, CNG, Sir M, Ite, and Redbone, while the hosts for the day were Angela Wambui and June Gachui.

Guests indulged in a diverse culinary spread, featuring dishes that not only satisfied the palate but also visually complemented the event's color scheme.

Beverages, including the newly launched Snapp Dry Cider, were served in green-rimmed glasses, adding a touch of elegance to the dining experience.

Influencer Joan Melly at the Snapp Social Long Brunch
MC of the day June Gachui
Attendees at the Snapp Social Long Brunch

Snapp Dry Cider is a refreshing and sophisticated drink crafted for the modern woman. It introduces a crisp, semi-dry taste with a well-balanced fruitiness.

The cider was launched to appeal to a growing demographic of consumers who prefer a less sweet beverage with a more complex flavor.

“The launch of Snapp Dry Cider is a testament to our deep understanding of evolving consumer trends. We recognize the demand for premium beverages that deliver both taste and lifestyle appeal, and Snapp Dry Cider is our answer to that need,” said Faith Nyambura Marketing Manager - Innovations at East African Breweries Limited EABL.

 “This launch marks another step in our journey to provide innovative offerings tailored to diverse palates.”

Attendees at the Snapp Social Long Brunch

An attendee at the Snapp Social event

The cider category has experienced significant growth in Kenya, with millennials and Gen Z consumers driving demand for fruitier, lower-alcohol alternatives to traditional beverages.

The introduction of Snapp Dry Cider builds on KBL’s past successes, including Tusker Cider and Manyatta Cider, both of which have performed exceptionally well in the market.

The unveiling of Snapp Dry Cider was complemented by the first installment of Snapp Socials - an exclusive event series to foster a sense of community among women.

Attendees at the Snapp Social Long Brunch

The Long Brunch event also offered interactive experiences, such as face glam stations, spa treatments, and hand-painting flute glasses, allowing attendees to engage creatively while mingling.

After a long day of mingling and enjoying good music, Snapp Social Long Brunch delivered beyond expectations. The big question is, when is the next edition?

The beautiful setup at Snapp Social Long Brunch
Attendees at the Snap Social Long Brunch
The beautiful setup at Snapp Social Long Brunch
The food at the Snapp social event
Journalist Dennis Milimo at the Snapp Social event
Sir M at the Snapp Social event

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