What will drive firms growth and expansion for the next 12 months

THE STAR INFOGRAPHIC

The Central Bank of Kenya’s Chief Executive Officers’ Survey (January 2025) highlights key factors driving business growth and expansion in the next 12 months.

A customer-centric approach leads at 18 per cent, reflecting the growing importance of understanding consumer needs.

Talent management and reward strategies follow at 14 per cent, emphasizing employee retention and productivity.

Expansion into new markets and technological innovation each hold 12 per cent, signaling the need for diversification and digital transformation.