A night of Fine-Dining as "The Single Moment" is unveiled at Radisson Blu

In an evening defined by sophistication and indulgence, The Singleton Whisky unveiled its latest campaign, "The Single Moment", with an intimate fine-dining affair at the luxurious Radisson Blu Upper Hill, Nairobi.

The private event brought together a curated guest list of influential personalities, including top media figures and lifestyle influencers, creating an exclusive atmosphere of camaraderie and celebration.

The campaign, designed to spotlight the art of savoring life’s simple yet profound pleasures, was perfectly embodied in the evening’s refined setting.

The highlight of the night was an exquisite menu crafted by Radisson Blu’s Executive Chef Wayne Walkinshaw, a culinary maestro who took inspiration from the rich, layered flavors of The Singleton whisky.

Each course was thoughtfully paired with the brand’s signature blends, creating a symphony of tastes that delighted even the most discerning palates.

From whisky-infused amuse-bouches to decadent desserts accented with smoky undertones, the menu elevated the dining experience into an art form.

Chef Wayne used The Singleton whisky as an integral component in the creation of several dishes, infusing the essence of the whisky into marinades, sauces, and reductions that highlighted the whisky's deep, complex flavours.

Each course was designed to complement and enhance the tasting experience of The Singleton, starting with appetizers that brought out the whisky’s light fruity notes, followed by main dishes that paired beautifully with its spicier, richer undertones.

To complete the meal, the chef created a dessert that highlighted the subtle sweetness and oakiness of the whisky.

"The Single Moment”, is a new global campaign that pushes beyond traditional associations of scotch, setting out a fresh direction for the brand and the Malt whisky category.

“The Singleton is the 4th largest Single Malt in the world, loved by new and seasoned whisky drinkers alike, yet in research we learnt that many still perceive whisky as a serious and often solitary drink.  In a busy world filled with distractions, our audience are craving the opposite of this, instead looking to enjoy a single moment that enables deeper connections,” said Wangeci Gakenia, Singleton Brand Manager.

“The Single Moment” addresses this tension, delivering a campaign that can cut through the noise and invite new recruits and our existing audience to luxuriate in a moment of real connection, ".

The multi-course experience took the guests on a journey across different continents inspired by Singleton’s tasting notes.

The process of crafting this menu was centred on creating a harmonious balance between the whisky and the flavours of the ingredients, ensuring that each dish served as an extension of The Singleton’s sensory experience.