Muthokinju Paints & Cement has expanded its retail footprint to 60 branches following the opening of its new outlet in Thindigua, Kiambu County, as the company seeks to bring construction and finishing products closer to customers.
The launch also marked the introduction of JENGAFEST, the company's end-of-year customer rewards campaign, which will run until January 30, 2027.
The expansion is part of Muthokinju's broader strategy to improve accessibility and strengthen its presence in Kenya's construction and building materials market.
The new outlet will serve homeowners, painters, contractors, hardware businesses and other players in the construction industry, offering paints, cement, waterproofing solutions and related accessories under one roof.
“Muthokinju's expansion to 60 branches reflects our commitment to bringing quality construction and finishing products closer to customers while rewarding their continued loyalty through initiatives such as JENGAFEST,” the company said.
The company, which was established in 1995, said its one-stop retail model was designed to simplify access to essential construction and finishing products while improving the customer experience.
The Thindigua opening also provided an opportunity for the company to appreciate its customers through JENGAFEST, a promotional campaign featuring weekly and monthly giveaways alongside grand prizes, including motorbikes.
The campaign targets different customer categories, including homeowners, painters and contractors, with eligible customers able to participate by shopping at participating Muthokinju branches.
Customers can obtain information on participation requirements and qualification criteria at the company's outlets, subject to the official campaign terms and conditions.
The rewards campaign is part of Muthokinju's efforts to strengthen relationships with customers while recognising their contribution to the company's growth.
Founded nearly three decades ago, Muthokinju has grown into a distributor and retailer of paints, cement, waterproofing products and building accessories, serving contractors, developers, institutions and individual homeowners.
Through its expanding branch network and cement distribution operations, the company continues to position itself as a supplier of construction and finishing solutions.
The company operates under the brand proposition, "Everything your project needs. All in one place," as it seeks to provide customers with convenient access to products required at different stages of construction.
