Kenya is targeting 50,000 visitors from the Middle East, more than doubling current arrivals from the market, as it moves to convert growing air connectivity, rising investor interest and its sizeable diaspora into stronger tourism growth. The region recorded 20,480 tourists in the 2025/26 financial year with Israel, Yemen and Iran contributing 48% of those visitors, with the UAE and Saudi Arabia contributing 10% and 7% of the total arrivals.The Kenya Tourism Board (KTB) says the Middle East offers significant potential for high-value tourism, particularly among affluent travellers, families, luxury seekers and short-break visitors.