Content creator Ciggie Johnson has ignited a fresh debate on beauty standards after sharing his views on skin bleaching in a video posted on his Instagram page.
In the video, Ciggie clarified that he was not suggesting that lighter skin is unattractive. Instead, he argued that changing one’s skin tone does not automatically make someone more beautiful.
“Light skin looks beautiful, but not all light-skinned women are beautiful. You might just have nice features, but you’re not beautiful.”
Read Also
He went on to question why some women feel compelled to bleach their skin, saying physical appearance is influenced by more than skin colour alone.
“If you did not look beautiful when you were black, then what makes you think you’ll be beautiful when you bleach yourself?”
Questions over the motivation
Ciggie also questioned the reasons behind the growing popularity of skin-lightening products among some women.
“What is the pressure? A number of women are bleaching. Is it low self-esteem, or is it for men to love them more? Who are they doing it for?”
His remarks quickly gained attention online, with social media users offering a mixture of agreement, humour and personal opinions.
The conversation reflects a broader discussion that has continued across many African countries, where skin bleaching remains a contentious issue.
While some people view it as a personal cosmetic choice, others argue it is influenced by societal beauty standards, colourism and perceptions associated with lighter skin.
Social media reactions
Ciggie’s comments drew a variety of responses from his followers.
Some of the reactions included:
- kichele_maisha: “😂 Exactly what I say.”
- kuriaterry2: “I love the way I am, sweetie.”
- irenejoyngetich_: “😂😂😂😂😂”
- yvonneomole: “😂😂😂 lighting and tall tumefanya nini aki😂”
- j_iroshie: “Uso iko Europe, mikono na miguu ziko Africa 😂”
- mr_syndicate_tx: “Kuna kua mweupe na kua mrembo.”
A Different Perspective on Skin Bleaching
Skin-lightening entrepreneur and influencer Mummie Francie has previously offered a contrasting perspective on the issue.In a recent interview with Dr.Ofweneke, she described bleaching as a personal choice and, for her, and she has no regret doing it.
While acknowledging that skin bleaching carries health risks, she has argued that people who choose to do it should use regulated products and take breaks to minimise potential harm.
