Newly appointed Aveva Vice President Khaled Salah./HANDOUT
Global industrial software firm AVEVA has appointed Khaled Salah as its new Vice President for Africa, signalling a renewed push to expand its footprint across the continent’s fast-growing industrial sector.
Salah, 37, will oversee a team of about 30 employees and lead the execution of the company’s growth strategy in Africa. He will report directly to Jesus Hernandez, Senior Vice President for the Europe, Middle East and Africa (EMEA) region.
The appointment comes as AVEVA positions Africa as a key market for digital transformation and sustainability, particularly in industries such as energy, mining, chemicals and water.
Salah brings more than 15 years of experience across engineering, supply chain and commercial strategy.
He holds an MBA from Warwick Business School and a master’s degree in engineering from Ain Shams University.
He began his career at Schneider Electric in 2013, working in global supply chain operations before rising through roles including Europe procurement and supply chain strategy manager, and later Global Commercial Strategy Director for industrial automation.
His work helped shape strategic direction across multiple markets.
After 12 years at Schneider Electric, Salah joined AVEVA in 2022 to lead the global strategic partnership between the two firms. In that role, he managed a 30-member team and spearheaded the rollout of AVEVA software solutions across Schneider Electric’s industrial verticals, driving new growth areas.
In his expanded role, Salah will now take charge of AVEVA’s operations across Africa, including markets such as Algeria, Morocco, Egypt, Kenya, Nigeria and South Africa.
Hernandez described Africa as a “strategic region” for the company, noting that major industry players are increasingly seeking digital tools to accelerate transformation and energy transition efforts.
He said Salah’s leadership experience in global environments would strengthen the company’s regional operations.
Salah said his priority will be to empower teams and deepen the company’s impact across the continent.
He added that AVEVA would focus on supporting industries through its CONNECT industrial intelligence platform and partner ecosystem to accelerate digital transformation.
AVEVA provides industrial software solutions that help businesses improve efficiency, collaboration and sustainability.
Its cloud-based platforms are used by more than 20,000 enterprises in over 100 countries to deliver critical services, including energy, infrastructure, food and healthcare.
Headquartered in Cambridge, United Kingdom, the company continues to expand globally, with Africa emerging as a key frontier in its growth strategy.
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