Allso co-founder Linda Gebson during the grand launch of the store in Nairobi on March 7, 2026. /HANDOUT

International beauty brand ALLSO has officially entered the Kenyan market with the launch of its flagship store in Nairobi’s Central Business District.

The store, located at 20th Century Plaza along Mama Ngina Street, marks a key step in the company’s global expansion strategy and highlights Kenya’s growing influence in the beauty industry.

The Nairobi outlet introduces Kenyan consumers to the brand’s full range of products, including foundations, lip products, skincare, fragrances and professional beauty tools.

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The retail space is designed to offer an immersive beauty experience focused on product discovery, creativity, and personalised consultations.

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Speaking during the launch, the founder of ALLSO described Kenya as a strategic market for the brand’s growth.

“Kenya represents one of the most dynamic and exciting beauty markets in Africa. Nairobi’s creativity, diversity, and strong beauty culture make it the perfect place for ALLSO’s next chapter. We are proud to introduce the brand here and create a space where beauty lovers can explore colour, express themselves and find products designed to work for their unique skin tones.”

The brand has built a presence in several international markets, including Europe. It is known for its focus on inclusivity, colour innovation and products designed to suit diverse skin tones and real-life skin experiences.

Founded on the philosophy that beauty is about balance rather than extremes, the company says its formulations are designed to enhance natural skin rather than mask it. The brand focuses on understanding skin texture, undertones, and everyday wear conditions when developing its products.

The launch event brought together beauty creators, media, makeup artists, and influencers. Guests participated in interactive product experiences, including the brand’s “60-Second Shade Match Challenge,” designed to demonstrate its ability to match a wide range of African skin tones.

Visitors were also invited to test products at sampling stations and receive guided beauty consultations from trained specialists.

According to the company, the Nairobi flagship store aims to become a destination for beauty enthusiasts seeking premium yet accessible beauty products tailored to modern African consumers.

The opening marks the beginning of ALLSO’s long-term commitment to the Kenyan market, with plans to expand its presence and build a community of creators, makeup artists and beauty enthusiasts across Kenya and the wider East African region.