Organisers say the move — which will see the championship hosted at Karen for the next three years — will deliver a smoother player experience, stronger local representation and an enhanced focus on environmental sustainability.
Kenya Open Golf Limited (KOGL) chairman and tournament director Patrick Obath said the new venue presents fresh opportunities in logistics, fan engagement and tournament management.
He was speaking at Karen Golf Country Club when the event received a Sh68 million sponsorship from Kenya Breweries Limited through the Johnnie Walker brand. “The change of venue gives us new opportunities in terms of logistics, fan experience and sustainability,” Obath said. “Karen allows us to rethink how we manage the tournament both on and off the course.”
A key priority for organisers has been streamlining logistics for both players and fans. From airport arrivals to accommodation, transport and on-course services, systems have been refined to ensure players are well catered for throughout their stay in Kenya.
Spectators are also set to benefit from improved ticketing, designated parking areas and better crowd movement, supported by volunteers, marshals and security personnel.
“There’s a lot that happens behind the scenes,” Obath noted. “Our job is to ensure players can focus on golf while fans enjoy a safe, accessible and memorable experience.”
Obath expressed optimism about the progress of Kenyan and East African golfers, citing increased exposure on regional and international tours over the past year as a factor in closing the gap with more established competitors. “Our professionals are playing more competitive golf, and we’re beginning to see improved consistency,” he said.
“The long-term goal is to create more international opportunities so local players are not reliant on a single tournament each year.” While stopping short of predicting a home winner, Obath believes the groundwork is being laid for Kenyan golfers to compete deeper into the tournament and challenge for prize money.
Environmental sustainability will be a key pillar of the 2026 event. Organisers are implementing measures to reduce waste, promote recycling and encourage responsible resource use.
Plastic bottles will be banned on the course, with water provided in reusable or glass containers, while energy efficiency initiatives, including the exploration of solar and other renewable options, are also under consideration.
“We are conscious of our footprint,” Obath said. “Sustainability is not just about the environment but also about how we engage with the community around the venue.”
As part of that commitment, organisers are working closely with a neighbouring school whose grounds host the driving range, with plans to improve classrooms, sanitation facilities and playing fields.
Beyond the fairways, the tournament is expected to deliver a significant economic boost, with players, officials, media and production crews injecting millions of shillings into the local economy through accommodation, transport and tourism.
Obath also highlighted the fan village as a growing platform for the creative economy and small businesses, noting that entertainment and cultural activities will complement the on-course action. “This is Kenya’s tournament,” he said. “Whether you’re a golfer or not, there will be something for everyone.”
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