Presidential aspirant Eliud Owalo

Suna West MP Peter Masara has publicly thrown his support behind Eliud Owalo, describing him as an “educated, experienced, and strategically minded leader” with the potential to unite Kenya’s electorate and deliver the presidency.

Masara’s endorsement was made during an interview on Ramogi TV.

The MP highlighted several reasons for his backing: Owalo’s strong educational background, his long-standing political apprenticeship with senior statesmen including the late Raila Odinga, and his perceived ability to articulate and execute a coherent national agenda.

“Owalo is an educated man and accomplished strategist who knows exactly what he is doing,” Masara said.

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“He has consulted widely, planned carefully, and walked the political journey with Raila Odinga. He has learned the ropes of national politics, and if he is the one who can deliver the presidency, then he deserves our support.”

Owalo, a former Cabinet Secretary for Information, Communications, and the Digital Economy, formally declared his intention to run for the presidency of Kenya in the 2027 general election on January 11, 2026.

The announcement, made at a public event in Kisumu County, linked his personal heritage to a broader developmental vision for the nation.

Hours after declaring his bid, Owalo resigned from his State House position—Deputy Chief of Staff in charge of Delivery and Government Efficiency—acknowledging that continued service in the executive would be incompatible with challenging the incumbent president.

Political analysts note that Owalo’s entry adds a fresh dynamic to the race, placing him in an increasingly crowded field as other players position themselves amid shifting alliances following the death of veteran opposition leader Raila Odinga.

Masara encouraged the aspirant to campaign vigorously but ethically, stressing that the choice of political vehicle—whether to start his own party or anchor his bid within established formations like the Orange Democratic Movement (ODM)—should be guided by strategic deliberation and grassroots consensus.

“Whether Owalo starts his own party or joins ODM, we should strengthen the party as one people,” Masara said, calling for inclusivity across Kenya’s diverse communities—including Kalenjins, Maasais, Coastal residents, Kambas, and North Eastern communities—as the campaign season unfolds.

Masara’s endorsement signals early legislative support for Owalo among a segment of the political class, while highlighting the broader strategic challenge facing presidential aspirants: consolidating national appeal while balancing grassroots expectations, party affiliation, and coalition politics.

As the 2027 election cycle gains momentum, observers will watch whether other Members of Parliament and county leaders align with Owalo’s candidacy—and how this early endorsement shapes his support beyond Masara's endordement.