Msossi customer success team in Nairobi. The start-up is embarking on an aggressive partnership drive targeting 80,000 supermarkets, hotels and restaurants in a bid to help them curb food losses./HANDOUT

Msossi has officially entered the Kenyan market with a clear mission: reduce food waste while making meals more affordable for consumers.

The food app, launched this month, connects supermarkets, restaurants and hotels with consumers by allowing businesses to sell surplus and near-expiry food at significantly discounted prices.

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The platform is designed to address food losses across the supply chain while offering practical savings to households struggling with rising food costs.

Kenya continues to face a serious food waste challenge. An estimated 30 to 40 per cent of all food produced in the country is lost every year through spoilage and expiry.

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Msossi customer success team in Nairobi. The start-up is embarking on an aggressive partnership drive targeting 80,000 supermarkets, hotels and restaurants in a bid to help them curb food losses.
These losses translate into billions of shillings in economic impact, while also worsening food insecurity and placing additional pressure on the environment.

Msossi aims to turn this challenge into an opportunity. Through the app, businesses can quickly list excess food, reduce wastage and recover value that would otherwise be lost. Consumers benefit by accessing affordable meals, while retailers minimise financial losses linked to unsold stock.

“With Kenya losing up to 40 per cent of all food produced to wastage and expiry – worth billions of shillings every year – Msossi offers a timely solution to turn potential losses into opportunities for savings and sustainability,” said Msossi co-founder and CEO Kevin Otiende.

The platform targets both individual consumers and food businesses. It appeals to shoppers seeking affordable and eco-conscious food options, while helping retailers cut losses associated with food waste. Deep discounts are encouraged to attract buyers and ensure fast turnover of surplus items.

“Connecting stores directly with consumers reduces waste and builds a more efficient food ecosystem that benefits everyone,” Otiende said.

Msossi says its approach is informed by close engagement with the food retail and hospitality sectors. According to Otiende, the company spent the past year studying operations in supermarkets and restaurants to better understand the scale of the problem.

“Over the past one year, we’ve immersed int the operations of supermarkets and restaurants and discovered that supermarkets lose between 5-12% of their fresh food to wastage, while restaurants are losing up to 30%,” he said.

“Our platform enables restaurants, supermarkets, and hotels to sell surplus food quickly at attractive prices. This helps consumers access affordable nutrition while addressing a serious environmental and economic challenge,” Otiende added.

The launch comes at a critical time as Kenya continues to grapple with inefficiencies across the food supply chain. Msossi is expected to roll out nationwide, with features designed to support easy listing and purchasing tailored to local market needs.

Beyond facilitating sales, the platform also tracks measurable impact. It provides data on the amount of food saved, meals rescued and carbon emissions reduced. These insights can support environmental, social and governance reporting, while demonstrating a company’s commitment to circular economy and zero-waste practices.

Msossi says its focus is on reducing food losses, cutting costs for consumers and businesses, and promoting sustainability, while improving access to affordable food across Kenya.