If Juja City Mall could talk, it would still be echoing with cheers, bass drops, and unforgettable moments from the Chromoka launch party on Thursday night.
It wasn’t just another event—it was the party of the week. The night was a full-blown celebration of music, street culture, and community, perfectly capturing the Chrome vibe that has defined the brand for a decade.
The energy was electric from the get-go. Azeezah Hashim, the ever-vibrant MC of the night, kept the crowd hyped as star-studded acts took the stage one after another.
Maanday Kabaya, Harry Craze, and Toxi Lyrikali fired up the crowd with their raw energy and lyrical punchlines, setting the tone for what was to come.
But when Fathermoh hit the stage, the atmosphere turned euphoric—he didn’t come alone. Fans went wild when he brought out Sean MMG and Tipsy G as surprise guests, turning the venue into a massive sing-along session.
The decks were equally alive, with BM Shaxxy, DJ Lyta, DJ Demakufu, DJ Kryptic, and DJ Tadgue taking turns to spin back-to-back hits that kept the crowd on their feet till late. Each set was a reminder of how Chrome continues to stay in tune with Kenya’s pulse—young, expressive, and unapologetically vibrant.
But beyond the flashing lights and booming speakers was a bigger story—the launch of Chrome’s new National Consumer Promotion (NCP), Chromoka, a campaign that perfectly blends celebration and opportunity.
A Decade of Chrome, A Future of Empowerment
Chromoka—a fusion of Chrome and the Swahili word Omoka (to make it)—is more than a catchy campaign name. It’s a cultural statement.
It marks 10 years of Chrome connecting deeply with Kenya’s street culture, and now, it’s giving back in a way that truly matters.
"For a decade, Chrome has been more than just a beverage; it has been an integral part of countless cultural moments, a silent witness to joy, creativity, and connection," said Andrew Kilonzo, Country Managing Director, EABL.
"Chromoka is our way of acknowledging this incredible journey, celebrating the vibrant tapestry of our culture, and reaffirming our purpose to contribute meaningfully to it. We believe in the power of individual expression and the collective strength of community, and Chromoka is a testament to that belief."
Through this new campaign, Chrome aims to reward, empower, and inspire. The Chromoka NCP invites consumers to engage with the brand for a chance to win life-changing prizes—each one thoughtfully curated to resonate with Chrome’s values of creativity and progress.
"Chromoka is about celebrating, empowering, and connecting," added Mark Mugisha, Marketing and Innovations Director, KBL.
"We’ve curated prizes that align with our brand’s values and contribute directly to the cultural landscape. Imagine an aspiring creator receiving a content creation masterclass that propels their career, or individuals winning cash rewards that can fuel their ambitions. To mark our 10-year anniversary, we are especially excited to reward ten lucky winners with Ksh 1,000,000 each. We anticipate rewarding over 110,000 consumers through this campaign, fostering excitement and shared celebration across the nation."
How to Join the Chromoka Movement
The Chromoka campaign is open to all individuals of legal drinking age and emphasizes Chrome’s ongoing commitment to responsible consumption. Participation is simple—purchase a bottle of Chrome, scratch the label to reveal the code, and send it to 22110.
Every entry is more than just a chance to win—it’s an invitation to be part of a movement that celebrates Kenya’s creative spirit, hustle culture, and shared moments of triumph.
As the night at Juja City Mall proved, Chrome isn’t just marking a milestone; it’s setting the stage for the next decade of culture, connection, and celebration. From the music to the message, Chromoka is a reminder that everyone has the power to Omoka.
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