World Tourism Day: What you need to know

World Tourism Day is marked every year on 27th September to highlight the social, cultural, political and economic value of tourism.

Established in 1980 by the United Nations World Tourism Organization (UNWTO), the day serves as a reminder of the importance of tourism in fostering global understanding and driving sustainable growth.

Each year, the event is celebrated under a different theme to reflect emerging trends and challenges in the sector.

Tourism is one of the world’s largest industries, employing millions of people across transport, hospitality, culture and conservation.