What do you use Instagram for the most?

Instagram remains a highly visual and trend-driven platform, with 68% of users using it to share photos and visual moments.

It is also widely used for staying updated with trends (65%) and discovering creative content (65%), reinforcing its appeal to visually-oriented users.

Additionally, 63% follow influencers or celebrities, and 58% explore hobbies and interests, showing Instagram’s role in both inspiration and lifestyle content.

Social interaction is still present, with 48% using it to make new friends, while 33% engage in buying and selling products and services, highlighting its growing role in social commerce.