What do you use YouTube for the most?

YouTube is one of the top social media platforms used by Kenyans.

Many users turn to YouTube for both entertainment and educational content.

Smartphones are the dominant device for accessing YouTube and other social media platforms.

Over one-third of Kenyans report spending more than six hours daily on social media. YouTube and TikTok account for a large share of this daily engagement.

This reflects Kenya’s shift toward digital-first media consumption.