The 2025 edition of the Rhino Charge has received a major boost, following a Sh25.8 million sponsorship announcement by telecommunications giant Safaricom.
The event is set to take place on Saturday, May 31st, in Baringo County.
This year's support marks a significant increase from the Sh5 million Safaricom contributed in 2024.
The sponsorship will go toward backing Car No. 44 (AK44), led by Safaricom Chairman Adil Khawaja and the EV Explorers — the first-ever electric vehicle team to compete in the Rhino Charge. Their participation marks a milestone moment for sustainable motorsport in Kenya.
In addition to financial support, Safaricom will offer connectivity solutions and create an experiential zone on-site to enhance the experience for both participants and spectators at the remote off-road event.
“Rhino Charge aligns with our commitment to drive sustainability and environmental conservation. As part of celebrating our 25 years of transforming lives, we’re proud to deepen our involvement in conservation and sustainability initiatives by doubling our support for this year’s Rhino Charge competition.
Beyond funding, we’re also bringing connectivity and immersive experiences to the ground to enrich the event experience, reflecting our commitment to using technology for meaningful impact,” said Safaricom CEO Dr. Peter Ndegwa.
The 36th edition of the Rhino Charge is expected to attract 65 teams, including top competitors such as five-time winners Car No. 5 (led by Graham McKittrick), former champions Car No. 4 (led by Mark Glen), and other notable entries like Car No. 43 (Peter Kinyua), Moto Moto (Rajesh Maini), Team AK44 (Adil Khawaja), BATUK, Team Huzi, and Zambarau Heels on the Wheel.
Last year’s event, held in Torosei, Kajiado County, set a new fundraising record with KES 325.8 million — the highest in Rhino Charge history. Car No. 44, sponsored by Safaricom, led the way as the top fundraiser, bringing in KES 175 million and reinforcing the company’s reputation for excellence and environmental stewardship.
Safaricom has been a long-term supporter of Rhino Charge for over a decade, contributing to the mobilization of more than KES 2.4 billion for conservation. These funds have gone toward projects like electric fencing in Mt. Kenya, the Aberdares, and Kakamega Forest, as well as efforts to safeguard Kenya’s vital water towers and natural habitats.
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