What concerns Kenyans the most about the media?

The State of Media Report 2024 highlights key concerns Kenyans have about the media, with the spread of false or misleading information being the top issue at 21 per cent.

This reflects growing anxiety over misinformation in the digital age.

Inadequate coverage of important issues and media bias follow closely at 15 per cent each, indicating a demand for more balanced and comprehensive reporting.

Gaming and gambling (14 per cent) and frequent adverts (12 per cent) are also notable concerns, suggesting distractions and commercialisation may undermine trust.

Less prominent but still significant are lack of diversity in coverage (9 per cent), strict government regulations (7 per cent), and perceived limits on freedom of expression (6 per cent).