Fast-rising musical sensation “Zum C” has just unveiled the visuals for his latest banger titled “Back Biter”, a track that’s quickly making waves in the music scene.
Known for his energetic delivery and bold lyrics,Zum C is proving he's not here to play.
The artist says the inspiration for “Back Biter” came from real-life observations of betrayal and negativity, themes that are all too common in the journey of many up-and-coming creatives.
“I’ve seen what people do badly to others,” he shares. “But at the same time, I wanted the tune to be danceable while passing my message,”.
The song, which was produced by the talented Jack on the Beat, strikes a balance between catchy rhythms and powerful storytelling.
The accompanying video, shot by Cliff Saitoti, complements the song's energy and message, bringing to life the emotions behind the lyrics with vibrant visuals and sharp storytelling.
Zum C reveals that crafting “Back Biter” took serious effort. “It took like one week perfecting my lyrics,” he says.
“Then I went to the studio to record the whole song.” The result is a polished track that resonates with both fans of party anthems and those looking for something with depth.
Beyond the music, Zum C opens up about the struggles he’s faced as an artist, from being doubted to being backstabbed by people he trusted. But the rising star is now reaping the fruits of his hard work.
“I’ve been through it all, and now I’m finally enjoying the money I’ve made in my business,” he proudly adds.
With “Back Biter”, Zum C continues to cement his place as one of the most promising acts to watch this year.
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