Don’t get played under the hood: Why only the trusted should touch your car

When your car starts acting up—stalling, burning more fuel than usual, or struggling to climb hills—you might blame bad fuel or an aging engine. But the real problem could be more serious and surprisingly common: counterfeit car parts.

Fake auto parts are quietly making their way into the market and into your engine—causing damage, increasing maintenance costs, and putting lives at risk. That’s why Niterra, the global name behind NGK spark plugs and NTK sensors, launched the Trusted Program to fight back.

You replace your spark plugs, days later, your fuel consumption spikes, power drops, and your engine starts knocking. What went wrong? Chances are, you got sold a counterfeit part that looked real—but wasn’t.

These fake products are cleverly disguised, often with packaging that mirrors genuine brands. But beneath the surface lies poor-quality materials, flawed engineering, and dangerous consequences.

They might save you a few coins at first—but they’ll cost you a lot more in the long run.

Meet the Trusted Program by Niterra

Launched in 2024 in Dubai and now active in Kenya, Ghana, and Saudi Arabia, the Trusted Program ensures drivers and mechanics have access to 100% genuine NGK and NTK parts—backed by trained professionals, trusted retailers, and real warranties.

The program offers:

                •             A vetted network of certified garages and retailers

                •             Specialized training for proper installation and diagnostics

                •             The Trusted Quality Assurance (TQA) warranty for peace of mind

With plans to expand to Ivory Coast and other regions, the program is on a mission to clean up the auto parts market.

 “I thought I was saving money buying plugs in town, but my engine started knocking badly. I ended up replacing the whole engine,” he recalls. “Since switching to a Trusted Garage, I haven’t had any issues,” George, a matatu driver in Nairobi says.

From boda boda riders to corporate fleet managers, stories like George’s are becoming more common. Drivers across Kenya are waking up to the hidden costs of counterfeits—and turning to Niterra’s Trusted Program to protect their investments.

In November 2024, Niterra expanded its spark plug range with seven new double precious metal spark plugs for 4-wheel vehicles—offering better ignitability and excellent wear resistance. It’s part of their continued effort to lead the aftermarket with innovation and reliability.

Niterra actively pursues counterfeiters to protect both its reputation and your engine. What Can You Do?

Protect yourself and your vehicle by following these simple steps:

                •             Buy only from Trusted Retailers listed at www.trustedprog.com

                •             Get parts installed at certified garages

                •             Report any suspicious products to the authorities.

Your vehicle is more than metal and rubber—it’s how you work, travel, and live. Don’t let fake parts risk your safety, performance, or hard-earned money. When you choose NGK, you’re choosing authenticity, reliability, and trust. Choose the Trusted Program.