At
the 2nd China International Supply Chain Expo (CISCE) being held here
from Tuesday to Saturday, a big FARMER BOB statue made a debut at
McDonald's booth in the "Green Agriculture Chain" exhibition hall,
drawing wide attention from visitors. The
FARMER BOB series was inspired by the theme of "McFarm," reflecting
McDonald's efforts in bringing fresh, high-quality food to the table. Here,
consumers and visitors have the opportunity to view McDonald's from a
different perspective, exploring the brand's smart, digital, and
eco-friendly supply chain system. In
addition to McDonald's, other iconic global brands under Yum China,
such as KFC and Pizza Hut, are also showcasing their supply chain
stories at the ongoing CISCE, highlighting how digitalization,
sustainability, and smart technology come together to ensure the variety
and quality of their products. The
global reach and resource integration of these food brands depend on
robust, integrated supply chains that bring together high-quality
ingredients from around the world, to offer diverse culinary
experiences. This embodies the spirit of CISCE -- promoting global supply chain collaboration and mutual growth. With
its theme "Connecting the World for A Shared Future," the expo
highlights the shared vision of cooperation and win-win development. CONNECTING PARTNERS This
year, over 620 companies, institutions, and international organizations
are participating in CISCE, a 20-percent increase from the inaugural
expo. The proportion of overseas exhibitors has risen from 26 percent to
32 percent, with European and American companies accounting for half of
that group. So, why are so many international companies flocking to CISCE? At
the expo's opening, Ren Hongbin, chairman of the China Council for the
Promotion of International Trade, emphasized that CISCE serves as a
bridge for industries, fostering innovation and facilitating market
access across countries. As
the world's first national-level exhibition dedicated to supply chains,
CISCE helps businesses worldwide integrate into the global industrial
and supply chains. What
makes CISCE special is its focus on the entire supply chain ecosystem.
Unlike traditional trade expos that showcase individual products, CISCE
emphasizes the networks, collaborations and connections that drive the
supply chains forward. Exhibitors are not just competing for customers;
they are seeking long-term partnerships and new opportunities. "We're
excited to engage with organizations across the life sciences and
genomics industries at this year's expo, and we look forward to sparking
new collaborations and breakthroughs," said Yang Shuang, executive vice
president of BGI Group, a genome research organization. "At
this year's expo, my company iMpact is focused on showcasing how we
empower Chinese businesses to succeed in overseas markets by building
trust and facilitating strong, localized partnerships. CISCE supplies us
with a platform to connect my company with our potential partners,"
Chris Pereira, founder and CEO of communications and business consulting
group iMpact, told Xinhua. "As
a fast food chain enterprise, Burger King (China) came to the
exhibition to showcase the services and products which we can supply to
our partners and potential partners. Besides that, we seek new
cooperation opportunities here, and CISCE supplies us with these
opportunities," said Atakan Bozkurt, CEO of Burger King (China). COLLABORATION FOR SHARED GROWTH Procter
& Gamble (P&G), a global leader in consumer goods, made its
debut at the expo, highlighting its collaborations with domestic and
international partners across various sectors. At
the expo, P&G launched its "One Supply Chain" strategy, aiming to
deepen its partnerships with global collaborators. The company works
with over 60,000 partners worldwide, with more than 500 in China alone. "Our relationship with our partners is symbiotic and collaborative," said Jasmine Xu, CEO of P&G Greater China. "We've
always said that innovation and shared prosperity cannot be achieved by
one company alone. I can confidently say that all the examples we've
shared, whether in innovation, product technology, or operational
improvements, have been accomplished through close cooperation with our
partners," Calvin Yin, vice president of Product Supply Market
Operations, P&G Greater China, told Xinhua. This year, New Zealand's dairy giant Fonterra is also participating in CISCE along with its supply chain partners. "By
participating in CISCE, Fonterra firmly supports China's efforts to
establish an advanced supply chain -- particularly in the area of green
agriculture, where we are keen to contribute," said Teh-han Chow, CEO of
Fonterra Greater China. "In
China, our vision of sustainability highly aligns with China's 'dual
carbon' goals. Accordingly, we cooperate with local partners across the
value chain to jointly achieve the sustainable development of the dairy
industry," he noted.
CHINA'S CRUCIAL ROLE The
large presence of foreign companies at CISCE underscores the growing
demand for global supply chain cooperation and highlights China's vital
role in this ecosystem. Manuel
Sanchez, chief representative director of the Beijing Office of U.S.
Grains Council, told Xinhua that this is their second time participating
in the expo. He emphasized that they have an extensive list of members
and consider the Chinese market to be extremely important. "China
is the largest buyer of agricultural products around the globe, so it's
important to stay connected," he said. "It's important for not only the
Chinese side to travel, but for us to also serve their needs to the
best of our ability." At
its CISCE booth, GE Healthcare is showcasing the latest achievements of
its domestic supply chain, partnering with suppliers to present key
components like CT tubes, bearings, detector crystals, MRI
superconducting wires, and ultrasound circuit boards. Zhang
Yihao, president and CEO of GE Healthcare China, said, "The common
enemy of humanity is disease, and treating it requires a stable supply
of medical equipment. China's medical equipment supply chain offers a
powerful solution." Sanofi, a French multinational pharmaceutical and healthcare company headquartered in Paris, also made its debut at CISCE. China
is one of the key markets for Sanofi's global leadership in immunology,
said Shi Wang, president of Sanofi Greater China, noting that the expo
presents Sanofi with an invaluable opportunity for deep interaction and
communication with industry peers.
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